Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 18, 2026.
FROM THE PRESIDENT'S P.O.V.
Can design make you truly feel? I have a compelling case.
We have been entrusted to represent one of the most distinctive neighborhoods in the world — and it happens to be in fast-growing Frisco, Texas. It is called Tapestry, and it is a collection of highly unique, handcrafted homes where architecture, nature and community come together in an uncommonly cohesive and thoughtful way.
Tapestry will be just 62 homes, built with the obsessive attention to craft that has defined its development team, Total Environment, for 30 years. The design of each villa responds to its particular place, and each integrates gardens and courtyards, making nature inseparable from daily life. Crafted by artisans, the homes feature hand-laid brick, rich wood detailing and green roofs planted with the same kind of ground cover that was there before the build. Even some of the furnishings are designed and built at Total Environment’s own manufacturing facility. Every detail — from door handles to joinery — fits each home perfectly.
The land feels a little different, too, conceived as a neighborhood, not a subdivision, with walking trails, ponds and green spaces that weave between the homes, creating a community that invites connection.
I invite you to explore this one-of-a-kind place. Call 214-353-6650 or e-mail tapestry@briggsfreeman.com for much more. In the meantime, click on the links below to see two of the first finished homes.
Once you do, I’ll bet you’ll feel something for Tapestry, too.
14842 Little Bluestem Lane at Tapestry
14929 Little Bluestem Lane in Tapestry
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
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