Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of March 13, 2026.
FROM THE PRESIDENT'S P.O.V.
Don't we look great for 398?
In a world of start-ups and shake-ups, we are brazenly flaunting the fact that our brand affiliation is almost 400 years old.
Think about that: four centuries! Let’s do the math. The one and only Sotheby’s auction house was founded in 1744 and — 282 years later — is the world’s premier destination for art and luxury objects. It’s a trusted marketplace supported by an industry-leading tech platform and a network of brilliant specialists spanning 40 countries and 70 categories, including art, jewelry, watches, wine, cars and design.
Now, fold in the world’s only truly global real estate brand, Sotheby’s International Realty, the worldwide network of top residential brokerages. An all-knowing 50 years old this year, Sotheby’s International Realty has an unmatched reputation for excellence, partly because it gives its listings the best-in-class exposure they deserve and it assures buyers they are working with a trustworthy partner, not to mention access to remarkable properties and advisors everywhere.
And, now, my favorite part. Us. You. For 66 years and counting, the agents of Briggs Freeman Sotheby’s International Realty have guided the people of North Texas to great success — financial, emotional, all of it. That has made us the leading luxury brokerage in one of the most exciting metroplexes in the world. Our expert advisors serve clients across the region and have achieved multiple consecutive years of multibillion-dollar sales of homes, high-rises, ranches, land and more.
So, allow us a little bragging as we celebrate 398 years of wow and woo-hoo. The best part? Our brand is your benefit — then, now and the next time.
We can’t wait. Let’s do this.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
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