Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of January 16, 2026.
FROM THE PRESIDENT'S P.O.V.
We did not earn our reputation by following trends. Or the wind.
We earned it by trust. And advice. And instinct. For 66 years and counting, the agents of Briggs Freeman Sotheby’s International Realty have guided the people of North Texas to great success — not just financial, but emotional, too. A place you can’t wait to get home to. A neighborhood you absolutely love.
The sheer excellence of a Briggs Freeman Sotheby’s International Realty advisor cannot be overstated. It’s what they’re famous for across North Texas — Dallas, Park Cities, Turtle Creek, Fort Worth, Plano, Southlake, Lakewood and every point in between and around. Combine that with our legacy of leadership and, well, you can understand why we’re a little smug. When our industry evolves — and, boy, does it ever — our company’s managers and directors forge, not fumble. They plot courses. They devise strategies. That kind of confidence mixed with our advisors’ brilliance has been the secret sauce of our enduring success.
You probably caught the news about a large merger in our industry — the coming together of the nation’s top real estate brands. Our incomparable Sotheby’s International Realty is one of them. It’s an exciting alliance. And, because Briggs Freeman Sotheby’s International Realty remains independently owned and operated, we get to choose the most valuable offerings from it, including a game-changing tech platform that helps advisors better serve their clients and grow their business.
That’s what it’s about — even more resources and long-term strength, all while respecting what already works. Nothing changes about who we are or how we take care of our clients and each other. It is business as usual here. Same credibility. Same stability. Only, somehow, even better.
Clients, agents, you: Ours will always be the brokerage where the best want to be.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
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