Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of November 21, 2025.

 

FROM THE PRESIDENT'S P.O.V.

 

I will never, ever tire of hearing this: “At this brokerage, everything is easier.”

That’s a refrain we hear at Briggs Freeman Sotheby’s International Realty not only from longtime agents but also from our newest recruits, too.

We work very hard at that, whether it be onboarding, coaching, business planning or the myriad other things we have and do to support the finest real estate advisors in the business. We are proudly known as the brokerage that makes everything as seamless as possible for its agents from day one — and every day.

Here’s part of the reason why: These advisors are with us because of their track records and reputations. They are known as the best of the best. We adore them. And we support them. We have unique tech tools that help them free up more client time. We have brokerage executives who help them grow their business. We have an in-house team of marketing pros who help them tell stories, about their properties and sometimes themselves.

We also believe in our advisors’ enrichment. Mixers. Field trips. Networking events. Awards dinners. It’s like a fine-tuned sports team, where everyone has your back and works together. Every advisor at Briggs Freeman Sotheby’s International Realty is a pro — smart, sharp, proven, respected.

That is why we invest so fully in their success — so that they excel by helping you achieve. If you know a career pro who should be with the best, drop me a line or have them look at briggsfreeman.com/join-us. After all, our brokerage isn’t just the place for an agent to build their relationships. It’s the place for them to build their business.

 

Russ Anderson

President and CEO, Briggs Freeman Sotheby’s International Realty

CEO, Pacific Sotheby’s International Realty

randerson@briggsfreeman.com