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CEO Russ Anderson on the Booming Texas Town That Mashes Up Black Tie and Boots

Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of November 14, 2025.

 

FROM THE PRESIDENT'S P.O.V.

 

Watch out, Austin. A North Texas city is growing faster than you are.

The one and only Fort Worth has cracked one million residents and is hotter than a habanero pepper. I can tell you why: Fort Worth combines the sophistication of a major city with a deep Western heritage like nowhere else in America. It offers world-class museums, entertainment and a booming job market — but maintains its down-to-earth atmosphere with diverse neighborhoods and a strong sense of identity.

The word is out. And data from the North Central Texas Council of Governments predicts that Fort Worth could see growth of almost 14 percent by 2035.

Fort Worth Stock YardsThat will be a lot of happy people. We are in love with Fort Worth, which is why we have two offices buzzing with world-class agents who cater to it: one along the famous bricks of Camp Bowie Boulevard and one in Willow Park, just 20 minutes west. Our pros are the experts everywhere, from tony Westover Hills and rising North Fort Worth to the Parker County hotspots of Weatherford, Willow Park, Aledo and more, plus westernmost Tarrant County and the Palo Pinto County communities surrounding Possum Kingdom Lake.

I’m telling you, Fort Worth is a frontier all over again, in a whole new way. And I know just the people who can make it your new home. Come meet the best in the business at briggsfreeman.com/advisors.

 

Russ Anderson

President and CEO, Briggs Freeman Sotheby’s International Realty

CEO, Pacific Sotheby’s International Realty

randerson@briggsfreeman.com

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