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Industry Insider Russ Anderson: Why One Brokerage is Famous for Selling the Biggest, the Best and the Most Beautiful

Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 19, 2025.

 

FROM THE PRESIDENT'S P.O.V.

 

A special home takes more than special handling.

Before I explain: We are immensely proud of our reputation as the seller of the grandest homes in North Texas. We have worked hard to earn that status every day, since 1960. When you think about our local expertise combined with our global network, as part of Sotheby’s International Realty, you begin to understand why our clients trust us so implicitly with their large and singular homes. It’s an incredible honor.

But our real superpower? Our agents. Sharp, educated, instinctive: They are especially deft at majestic properties because they don’t just know what makes a house a home — they also deeply know that home’s neighborhood, neighbors, creators and what that exceptional home can do for a life well lived.

That is why we represent the best of the best. And on that note, here are just a handful of our grandest listings now:

5619 Walnut Hill Lane, Preston Hollow, Dallas$64 million: 5619 Walnut Hill Lane, Preston Hollow, Dallas. The beloved Crespi Estate of 1938 has been updated brilliantly and offers 10 bedrooms, a ballroom, conservatory, glass elevator, sensory-deprivation float tank, two wine rooms, a bocce-ball court and a helipad.

4000 Euclid Avenue, Highland Park, Dallas$32,500,000: 4000 Euclid Avenue, Highland Park, Dallas. This home is a remarkable fusion of Italian and French style, five years in the making, with reclaimed chateaux floors, six bedrooms, 13 baths, four laundry rooms, two offices and a Champagne-and-wine room.

9769 Audubon Place, Preston Hollow, Dallas$22 million: 9769 Audubon Place, Preston Hollow, Dallas. A European-style masterpiece, this stunner offers three floors of living, a 20-seat movie theater and a separate entertaining pavilion with a catering kitchen.

If you have grand plans for a grand home, drop me a line. I know just the experts who deal in big, beautiful and brilliant — every day.

 

Russ Anderson

President and CEO, Briggs Freeman Sotheby’s International Realty

CEO, Pacific Sotheby’s International Realty

randerson@briggsfreeman.com

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