Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the president and CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 8, 2025.
FROM THE PRESIDENT'S P.O.V.
“The growth north of Dallas has been so dizzying that people talk about it as if it were a storm, or some other force of nature.”
Wall Street Journal writer Joshua Chaffin published a story in July about arguably the hottest, fastest-growing region in these United States:
Our very own North Texas.
It’s a fascinating feature, with jaw-dropping statistics and lots of anecdotes about how — and why — North Texas is the place to be. You already know from me a lot of the reasons: weather, opportunity, big business, big homes, no personal income tax, culture, shopping, dining and diversions. And did I mention all the opportunity?
Dallas-Fort Worth is now 8.3 million people and growing — fast. The United States Census Bureau says we had the third-fastest growth in 2024 of any area in the country. According to the Kinder Institute for Urban Research at Rice University, demographers project that North Texas will reach 10 million people sometime in the 2030s — surpassing Chicago to become America’s third-largest metro area.
Yes, the word is out. And the Wall Street Journal story amplifies it. The cities of Prosper and Celina are singled out, as is booming Frisco, which has about 240,000 happy residents now and is expected to reach 350,000 in the next five years or so. “Frisco is now on high school number 12,” Chaffin writes.
Boundless job opportunities. A lot of house for the money. Our warm and wonderful climate. While all of this is very exciting, it is of no surprise to some people I know, who know every nook and cranny of this amazing metroplex: the agents of Briggs Freeman Sotheby’s International Realty.
I’d say you’d better talk to one — fast.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
President and CEO, Pacific Sotheby’s International Realty
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