From Russ Anderson, the president and CEO of Briggs Freeman Sotheby's International Realty:
Strength across price tiers, from entry to luxury
The North Texas housing market continued to build on its momentum from late 2024 during the first six months of 2025, showing strength across both luxury and non-luxury segments. While homes priced more than $1 million performed strongly in areas such as Highland Park, University Park, Preston Hollow, Southlake and Prosper, homes priced below $1 million — especially in fast-growing cities such as McKinney and Fort Worth — also experienced solid activity if the homes were priced correctly and were move-in ready. The long-anticipated inventory recovery is gradually taking shape, particularly in the $400,000 to $900,000 range, although demand still exceeds supply in many desirable neighborhoods.
Marketwide growth and momentum
In both the luxury and non-luxury sectors, sales volume increased in Q1 and Q2 compared to the same period in 2024. Homes priced less that $1 million represented a significant portion of activity, particularly in Collin County, where communities such as McKinney, Frisco and parts of Prosper continue to attract first-time buyers, growing families and relocating professionals. Median home prices across the metroplex ranged from $385,000 in Fort Worth to $525,000 in Frisco, with most cities seeing year-over-year price appreciation of 3 to 7 percent.
Fort Worth showed strong buyer interest in both its historic core and newly developing neighborhoods. And already-popular areas such as Tanglewood, Westover Hills and Rivercrest continue to command attention in the $700,000 to $1.5 million range, while homes less than $450,000 in areas such as Arlington Heights and Benbrook moved quickly, often with multiple offers. Downtown Fort Worth’s urban condominium market also experienced renewed activity, driven by downsizing professionals and investors capitalizing on relative affordability compared to Dallas.
Luxury market still leads in volume growth
While non-luxury inventory has loosened modestly, the luxury segment continues to lead in dollar-volume growth. In some of Dallas’ most prestigious areas — including Highland Park, University Park, Lakewood and Preston Hollow — prices remain at or near record highs. Days on market in the Park Cities averaged just less than 45 days, reflecting ongoing demand and a limited supply of high-quality resale inventory. In Southlake, the median luxury home sold for more than $2.2 million, while in Frisco and Prosper, the $900,000 to $1.5 million bracket remained especially competitive.
In Fort Worth’s high-end neighborhoods such as Mira Vista, Monticello and Overton Woods, luxury homes priced between $1 million and $2.5 million remained in strong demand, particularly those offering modern finishes, larger lots or access to private schools. With limited new construction at the top end, turnkey properties fetched premiums and sold faster than in recent years.
Inventory and affordability trends
Inventory across North Texas is gradually increasing, but it remains below equilibrium in many areas. Sub-$1 million listings in McKinney and Little Elm are rising, while the Park Cities, Southlake and Lakewood remain tight, particularly for move-in-ready homes. Fort Worth inventory has improved modestly, particularly in the $400,000 to $600,000 bracket, offering welcome relief to first-time and move-up buyers. Inventory for listings valued at $1 million and up has improved to five to six months, up from two to three months a year ago. Highland Park and University Park remain highly constrained, with buyers often waiting for off-market opportunities or competing in discreet listing scenarios.
Mortgage rates are expected to dip below 6.2 percent by Q4 2025, according to Fannie Mae and the MBA, the Mortgage Bankers Association, which could unlock additional inventory as move-up sellers gain confidence in trading up.
Looking forward
As of mid-2025, the North Texas real estate market remains fundamentally healthy across price points. Sub-$1-million buyers benefit from gradually increasing inventory and softening mortgage rates. In contrast, luxury buyers and sellers continue to transact in strong, design-driven markets such as Highland Park, University Park, Southlake and Fort Worth’s Westside enclaves. Builders and developers face upward pricing pressure from tariffs on materials, which could potentially constrain new inventory in late 2025. However, consumer demand remains resilient.
As of now, the North Texas real estate market remains fundamentally healthy across price points. Come see what your area is doing at our fast and interactive Market Updates section of briggsfreeman.com. Then talk to a Briggs Freeman Sotheby’s International Realty advisor. Nothing tops their expert strategies and local insight when it comes to potentially making — or saving — their clients a notable amount of money.
Key market metrics at a glance — First half of 2025
Under $1 million
• Median sale prices: $385K (Fort Worth) to $525K (Frisco)
• Time on market: 25–40 days on average
• Inventory: Growing in suburbs; tight in central Dallas and Fort Worth core
• Buyer activity: Strong, especially for new builds under $750K
More than $1 million
• Highland Park: Avg. price ~$3.5M
• University Park: ~$2.6M
• Fort Worth (Mira Vista, Monticello, Westover Hills): Avg. price ~$1.2M–$2.3M
• Days on market: 40–60+ (Park Cities closer to 45 days)
• Inventory: Tightest in Highland Park, Southlake, Lakewood
• Price growth: 5–10% YoY in high-demand school districts
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
President and CEO, Pacific Sotheby’s International Realty
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