Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the president and CEO of Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of April 25, 2025.
FROM THE PRESIDENT'S P.O.V.
Something to know: Not every agent can be an agent with us.
Here’s why. A Briggs Freeman Sotheby’s International Realty agent knows more, handles more, sees more and understands more. It’s what they’re famous for. In fact, we rarely call them agents. They are real estate advisors — entrusted with giving their clients informed guidance, accurate information, honest feedback, even moral support if they need it. (Emotions can run amok during a purchase or sale, you see.)
These advisors are with us because of their track records and reputations — the best of the best. We adore them. And we support them. We have unique tech tools that help them free up more client time. We have brokerage executives who help them grow their business. We have an in-house team of marketing pros who help them tell stories, about their properties and sometimes themselves.
We also believe in our advisors’ enrichment. Mixers. Field trips. Networking events. Art shows. Awards dinners. It’s rather like a fine-tuned sports team, where everyone has your back and works together. Yes, every advisor at Briggs Freeman Sotheby’s International Realty is a pro — smart, sharp, proven, respected. They are the local leaders backed by a global network, which benefits their buyers and sellers in all kinds of ways. A wide net. The first call. Priority access. Our advisors connect the best clients in the world to the best properties on the planet, from North Texas to New Zealand.
In fact, calling them advisors may need a rethink. They are superheroes — able to leap over obstacles, soothe jittery nerves and save their clients’ sanity. And we are the brokerage stocked only with superheroes.
We haven’t settled for less, since 1960 and counting. Why would you?
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
President and CEO, Pacific Sotheby’s International Realty
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