Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and Pacific Sotheby's International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of April 11, 2025.
FROM THE PRESIDENT'S P.O.V.
Have you heard about the new high-rises designed in partnership with fashion brands? What about the upswing in home libraries? (Yes, actual books.) Can you imagine that TV shows are influencing where millennials are buying homes?
You will, in the brand-new RESIDE magazine, out today inside North Texas subscriber copies of The Wall Street Journal and mailed to select neighborhoods in Dallas and Fort Worth.
RESIDE is a fascinating project we create twice a year with Sotheby’s International Realty. Not only does the latest issue reveal trends in luxury living, it also features some of our most exciting available listings and sold properties, and many of our amazing agents. (That’s my favorite part, beginning on page 56.) No matter how and where you read RESIDE — ask your real estate advisor for a copy, or read it at briggsfreeman.com/reside — let me know what you learn.
SPRING’S HOTTEST OPEN HOUSES, this Friday and Saturday: Go inside nearly 100 homes for sale across North Texas this weekend, April 12 and 13, and meet the expert advisors representing them. Plan your adventure at briggsfreeman.com/open.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
President and CEO, Pacific Sotheby’s International Realty
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