Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the president of Pacific Sotheby's International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of February 21, 2025.

 

FROM THE PRESIDENT'S P.O.V.

 

We are here — because you are here.

We’ve been together — you and us — since 1960, when we opened as a boutique brokerage. That’s right. For 65 years and counting, we’ve connected you, your friends and your families to your neighborhoods’ greatest homes. And to ranches, farms and land. And high-rises. And town houses. All the houses.

Now we’re a force. Our 400 passionate and professional real estate advisors are regarded as the best in the business. They have the awards to prove it. And the track records. And the love letters.

We back those advisors with game-changing tech, a management team that supports them in every way and an in-house team of marketing pros who can’t wait to help tell great stories. No one has our magic mix.

And it doesn’t stop there. We are a proud member of the superb Sotheby’s International Realty network. That means more than 26,000 agents in more than 80 countries and territories, all helping each other — to help you. No other brokerages can compare.

But, oh, they try to. They say that Briggs Freeman Sotheby’s International Realty is too set in our upstanding ways, too consistent, too detail-focused, too diligent, even too nice. (Too nice!) You know what? We are. We’re all the things. We own it — so that you can own it. In 65 years and counting, no disruptors have disrupted us, no economy has undone us.

I know what it is. We’re just too grounded. Our advisors are just too trusted. And we love honoring the promises we make to you — and to them.

That’s right. We’re not going anywhere. We are here. Because you are here.

 

Russ Anderson

President and CEO, Briggs Freeman Sotheby’s International Realty

President, Pacific Sotheby’s International Realty

randerson@briggsfreeman.com