Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the president of Pacific Sotheby's International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of December 13, 2024.
FROM THE PRESIDENT'S P.O.V.
At a time of year when a lot of reflection is going on about our own business — How did we do? What didn’t work? What will we build on? — I keep thinking about the things that make our brokerage wholly unique, and why anyone would want to work with us.
I’m proud to say the list is long. (And, unlike Santa’s, everything on my list falls in the Nice category.)
We were founded in 1960 as a boutique firm and we are that very thing today, thriving for almost 65 years and counting.
We are linked to an unparalleled prestige brand, founded in 1744 and known in the company of the finest luxury names in the world — fashion, automobiles, jewelry — assuring that service and quality are a given. There is nothing like the Sotheby’s auction house and Sotheby’s International Realty, and everyone who works here and is a client here benefits from that.
On that note, we are part of an unmatched global network of 26,500 sales professionals in 1,115 offices worldwide in 84 countries and territories, available to our clients for buying or selling, anytime, anywhere.
Back here at home, we are strategically owned, a proud part of the Peerage Realty Partners family, which has never sold a single acquired company since its founding in 2007 and is now the world’s largest strategic investor in Sotheby’s International Realty affiliates across the U.S. and Canada. That’s a network within a network — one that also benefits our clients and advisors.
I could go on. In fact, I will, next week, all about the things that make just Briggs Freeman Sotheby’s International Realty unique. It’s a good list — and it involves you.
Don’t worry. You’re firmly in the Nice column.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
President, Pacific Sotheby’s International Realty
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