Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the president of Pacific Sotheby's International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 25, 2024.
FROM THE PRESIDENT'S P.O.V.
They’re back, big time.
Open houses have returned to their rightful place as the very best way to experience a home for sale. We love video, virtual reality and beautiful photos — and always will. But the thrill of pulling up to a home you’ve only seen in the palm of your hand, or on a desktop, then going inside and discovering how it really looks and feels is a unique adventure.
Good news: You get to do that Saturday and Sunday, October 26 and 27, as we open more than 100 of our listings across North Texas to be explored, examined and enjoyed. Better yet, you’ll meet the professional real estate advisors proudly representing them. They can show you all the special features, all the luxuries and even how that certain window captures that certain view, just so.
Nothing does all that like a talented, connected, studied and skilled advisor.
You’ll see.
Come preview the one-of-a-kind open houses — and see the days and times they’re open — at briggsfreeman.com/open.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
President, Pacific Sotheby’s International Realty
PHOTO AT TOP: 4001 Glenwick Lane in University Park, one of more than 100 homes open across North Texas the weekend of October 26 and 27
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