Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty and the president of Pacific Sotheby's International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 11, 2024.
FROM THE PRESIDENT'S P.O.V.
Have you seen the lamps that are more like art than lighting? Have you heard about the boom in really bold rugs? What about this trend of contemporary art made specifically for historic houses?
You’ll see it all — and a lot more — in our newest RESIDE magazine, out today inside select North Texas subscriber copies of The Wall Street Journal and online at briggsfreeman.com/reside.
RESIDE is a uniquely curated page-turner. It is a special project we create twice a year with Sotheby’s International Realty. Not only does the new issue reveal some of our most exciting available listings and sold properties, but also it is loaded with stories on everything from travel to art to architecture.
My favorite part? The section called Gallery, which begins on page 64 and features some of our finest agents and the properties they are offering or have already sold, including homes, high-rises and ranches. That is a mix that is so unique to North Texas, isn’t it? There is just nothing like our region — the country’s ultimate live-work-play-relax destination, if you ask me.
Enjoy every page of RESIDE. Come read it anytime at briggsfreeman.com/reside or ask your agent for a copy. It isn’t just beautiful — it’s brilliant.
Russ Anderson
President and CEO, Briggs Freeman Sotheby’s International Realty
President, Pacific Sotheby’s International Realty
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