Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 20, 2024.
FROM THE PRESIDENT'S P.O.V.
There are three little words that every CEO loves to say:
We are growing.
And, in a sense, we are moving. The well-known relocation-industry pro Janna Edgar, CRP, has joined Briggs Freeman Sotheby’s International Realty.
As our new director of global relocation and referral services, Janna, below, is leading our relocation, referral and lead-management initiatives — a strategic plan aligned with our enviable location in the largest-growing metropolitan area in the United States. She is guided by another industry powerhouse, Maria Cintron, our executive vice president of marketing whose own role has grown to include relocations, referrals and the rapidly evolving convergence of marketing and technology known as MarTech.
Just some of Janna’s missions? For our corporate clients, she provides innumerable layers of support as they navigate the unique adventure of moving to a new area — be it a new market within North Texas or a new city across the globe. (FYI, Janna was once a full-time agent herself, which provides her with invaluable insights into the needs of relocating employees.) For our agents, she fosters connections with other Sotheby’s International Realty advisors around the world. In the realm of lead generation, Janna is further developing our new AI-powered chatbot and developing new strategies for future leads.
Janna has come to the right place. North Texas is growing, too, on track to reach 10 million people sometime in the 2030s — surpassing Chicago to become America’s third-largest metro area, after New York and Los Angeles.
We’re ready — Janna, Maria, me, our world-class brokerage team and about 400 of the finest real estate advisors in the universe, who just happen to call North Texas home.
Come see what we can do at briggsfreeman.com/relocation.
Russ Anderson
President and CEO
Briggs Freeman Sotheby’s International Realty
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