Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 9, 2024.
FROM THE PRESIDENT'S P.O.V.
You probably have a pretty solid idea about what a real estate advisor does.
And you’re probably right about it.
But I want to throw a spotlight on three specific things that especially come into play when you are buying a home: your advisor’s connections, education and experience. Why? You are benefiting directly from all three.
Our professional advisors know inspectors, mortgage brokers and other industry pros who can expedite processes and unearth opportunities for you. They also know trusted contractors, designers and tradespeople, vetted over years or decades. All of these connections can save you immeasurable amounts of time, energy and stress.
The advisor working for you — advocating, counseling, supporting — also spends hard-earned dollars on near-constant continuing education. Offered by both the brokerage and various associations, those courses and certifications not only keep them accountable to a slew of rules and ethics but they also keep them on the front edge of changes, trends and hot topics.
As for experience, I could go on and on. Not only do our advisors have unique and valuable life experiences, they are also unusually well-versed in the complexities of real estate transactions and can help you navigate disclosures and reports, helping you avoid very costly mistakes. They have negotiation skills, too, refined through numerous and complex transactions. They can craft an offer on your behalf, then help you obtain the best possible terms. Overpaying is not a good thing.
Now you see why the average time our advisors spend representing every buyer — 120 hours — is time well spent, protecting you.
Money. Time. Emotion. We don’t want you to waste any of it.
Russ Anderson
President and CEO
Briggs Freeman Sotheby’s International Realty
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