Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of July 26, 2024.

 

FROM THE PRESIDENT'S P.O.V.

 

I’m going to keep talking about the immeasurable value of having a professional real estate advisor represent you when you are buying a home, because being on that side of the transaction comes with its own challenges. (And an occasional pitfall.)

The best advisors in the world — like the ones I work with every day — have expertise and experience that is literally invaluable, whether you are a buyer or a seller. But if you are the one purchasing a home, some of those advantages really come into play. Let’s talk about some of the biggies:

• Contract navigation: Our advisors are unusually well-versed in the complexities of the legal paperwork involved in real estate transactions and can help you navigate disclosures and reports, helping you avoid very costly mistakes.
   
• Negotiation prowess: Our advisors have negotiation skills refined through numerous and complex transactions. They can craft an offer and a purchase strategy on your behalf, then help you obtain the best possible terms. Overpaying is not a good thing.
   
• A network of other pros: Our advisors know inspectors, mortgage brokers and other industry professionals who can expedite processes and unearth opportunities for you. On the other end, they know the best contractors, designers and tradespeople, vetted over years or decades.

There is much more. I’ll be back. In the meantime, come see the amazing advisors I’m talking about. They’re all at briggsfreeman.com/advisors.

 

Russ Anderson

President and CEO

Briggs Freeman Sotheby’s International Realty

randerson@briggsfreeman.com