Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of June 28, 2024.
FROM THE PRESIDENT'S P.O.V.
It’s not just our agents who are the best in the world.
We are known for our top-notch staff, too — pros who support the pros with everything from marketing and accounting to technology and strategy.
One of those is Janna Edgar, pictured, a connected and respected leader in the relocation industry, which is about finding new homes for people and companies. Janna is our new Director of Global Relocation and Referral Services, bringing 20-plus years of success in relocation services and strategies. She has served as an advisory board member of the Relocation Directors Council and holds the esteemed Certified Relocation Professional (CRP) designation from the Worldwide Employee Relocation Council, of which she is also a member.
For our agents — nearly 400 across North Texas — Janna will foster connections with other Sotheby’s International Realty agents around the world and lead our firm’s robust Relocation Specialist agent-training program. In the realm of lead generation, she will oversee the capturing and qualifying of current leads, further develop our brokerage’s new AI-powered chatbot and develop new strategies for future leads.
Before her relocation career, Janna excelled as a full-time agent, too, which provides her with invaluable insights into the needs of relocating employees.
Like I said, top notch — and yet another unique value we offer our clients and our agents. Come see what we do at briggsfreeman.com/relocation. We help move more than just people and companies: We can move some mountains.
Russ Anderson
President and CEO
Briggs Freeman Sotheby’s International Realty
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