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Just Announced: The Real Estate Website Worthy of the Best Agents in the Business

Champagne Spraying Out of BottleEach Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of May 3, 2024.




We are — very proudly — used to sweeping any rankings of best agents. That’s because we have the finest agents in the world at Briggs Freeman Sotheby’s International Realty. They just happen to live and work in North Texas.

Now, we can add another best to our bragging rights: Our briggsfreeman.com was just named one of the top real estate sites in the entire United States.

What a thrill. A respected strategic-management consulting firm in the real estate industry, T3 Sixty, has released its first-ever T3 Fusion Website Rankings. T3 Sixty collaborated with Benchmetrics, ListTrac, LiveBy and MAXA Designs to evaluate brokerage websites nationwide — both desktop and mobile versions — for performance, usability and design across 28 factors. Of more than 500 submissions, briggsfreeman.com is one of just 16 chosen.

Here’s the back story. We spent most of 2022 reimagining our site with top digital-marketing firm Union Street Media. We wanted it even simpler, faster, clearer and more intriguing. We wanted it to work even better on a phone, tablet, laptop or desktop. We wanted it even more entertaining, hence the new pages for our info-packed blog, our beautiful print and digital publications, our unique guides to architecture and schools and much more.

Briggs Freeman Website on a Mobile PhoneIt is so gratifying to know that our mission has been recognized — especially by such analytical experts. They called out briggsfreeman.com for its simplicity, its mobile-first design and its rich extra content that goes far beyond our listings. They say we give visitors more reasons to stay. They say we are memorable.

I certainly think so. Come explore briggsfreeman.com. Make it a bookmark. It’s now the award-winning website that pairs brilliantly with our award-winning agents.


Russ Anderson

President and CEO

Briggs Freeman Sotheby’s International Realty


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