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10 Selling Tips: How to Make a Million-Dollar Home Look — and Feel — its Best

Luxurious Living Room with FireplaceIn the vibrant and dynamic real estate market of Dallas-Fort Worth, presenting your luxury home in the best light is key to attracting discerning buyers. For properties valued at more than $1 million, sellers must go beyond the conventional techniques to truly captivate potential buyers. At Briggs Freeman Sotheby’s International Realty, we understand the importance of showcasing the unique style and elegance of luxury homes — those homes are our specialty. Here are 10 essential tips to prepare your luxury home for sale in the Dallas-Fort Worth market.


1— Elevate the curb appeal

That first impression is everything. Ensure your home stands out by investing in fresh, professional landscaping, fresh exterior paint if needed — even just the front door — and tasteful outdoor lighting. A well-manicured lawn and inviting entrance set the stage for the luxury experience awaiting inside.

Home with Blue Front Door and Wreath

2— Highlight all unique features

Dallas-Fort Worth is known for its diverse architectural styles and luxurious amenities. Showcase distinctive features such as custom millwork (some well-placed spotlights or uplights could do the trick) or views of nature or the skyline (open all window treatments and clear a path to those vistas). Emphasizing these unique elements can leave a lasting impression on potential buyers.


3— Create an inviting atmosphere

Transform your home into a welcoming retreat by staging each room with simple furniture and décor, so that the home itself stands out. Soft lighting, plush textiles, and fresh flowers add warmth and sophistication, inviting buyers to envision themselves living in luxury.


4— Prioritize professional photography

Quality photography is essential for capturing the essence of your luxury home. Talk to your agent about professional photographers who specialize in architectural and real estate photography to showcase your property in its best light, both online and in marketing materials.


5— Embrace smart-home technology

If possible, integrate smart-home features that enhance convenience and luxury living. From automated lighting and climate control to state-of-the-art security systems, technology adds value and appeal to modern buyers seeking a seamless living experience.

Luxury Kitchen with Purple Lighting

6— Stage for the luxury lifestyle

Appeal to the aspirational lifestyle of affluent buyers by staging key areas such as outdoor living spaces, home gyms, or entertainment areas. Highlighting these particular spaces allows potential buyers to envision themselves enjoying the luxurious amenities your home has to offer.


7— Highlight nearby attractions

Dallas-Fort Worth boasts a wealth of cultural attractions, upscale dining establishments, and world-class shopping destinations. Talk to your agent about perhaps creating a one-page guide to nearby amenities and attractions that they may give or send to potential buyers. That could add value to your home’s location, emphasizing its convenience.


8— Focus on wellness and relaxation

Incorporate elements of wellness and relaxation throughout your home to appeal to today’s health-conscious buyers. If possible, consider adding features such as spa-like baths, meditation spaces, or tranquil outdoor retreats that promote a sense of balance and rejuvenation. Or, play up existing spaces or rooms as relaxation spaces by adding yoga mats, a burbling water feature, a tray of candles, or a massage table — things that signal calm.

Practicing Yoga

9— Stage for entertaining

Dallas-Fort Worth is known for its vibrant social scene, and buyers often seek homes conducive to entertaining guests. Play up your home’s inviting spaces for hosting gatherings, whether it’s the kitchen (set the counter for a buffet), outdoor dining area (stage the table for game night), or wine cellar (bring out some great wine glasses and beautiful bottles), highlighting the potential for luxurious entertaining experiences.

Luxurious Wine Cellar Room

10— Invest in professional home staging

Talk to your agent about enlisting the expertise of a professional home stager specializing in luxury properties. A skilled stager can accentuate the architectural beauty of your home while creating an emotional connection with buyers through thoughtful design and styling.


In the competitive luxury real estate market of Dallas-Fort Worth, attention to detail and strategic presentation are paramount. By implementing these 10 essential tips, sellers can elevate their homes to attract discerning buyers seeking the epitome of luxury living. At Briggs Freeman Sotheby’s International Realty, we’re dedicated to helping sellers showcase their properties with sophistication and style, ensuring a successful selling experience.

Contact Briggs Freeman Sotheby's International Realty to learn more!

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