Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of March 8, 2024.
FROM THE PRESIDENT'S P.O.V.
Almost half a million people have just been told that our superb listing at 3808 Potomac Avenue in Highland Park, pictured above and below, is on the market.
How? It was chosen by Sotheby’s International Realty as its Extraordinary Property of the Day today, for its Instagram and Facebook accounts. The brand also has more than 400,000 followers on YouTube and more than 120,000 on LinkedIn. That’s more than one million people tuned in to our social media. It gets better: The immersive sothebysrealty.com, where you can also explore the sleek 3808 Potomac Avenue — all 14,000 square feet of it — got 52 million visits last year alone, from people all over the world looking for their next home.
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Reach like that is the envy of the industry. And it is just one of the advantages all of our sellers have because they have chosen to work with us.
The biggest benefit? Our agents. Ours here at home in North Texas have connections and relationships with the other best agents in the business, all over the globe. They number almost 27,000, in every popular and offbeat place you can imagine. That means you get access to the best properties — and the best guidance — on the planet.
There’s more. That network also means we’re aligned with one of the world’s most respected luxury brands — Sotheby’s — which has stood for quality and service since 1744.
No other brokerage has that brand equity.
If all of this sounds a little too warm and fuzzy, consider this: Together, the agents of Sotheby’s International Realty sold $143 billion in properties in 2023.
I don’t know about you, but agents with these connections and this reach are exactly who I’d want handling the sale of my home.
What possibilities may we help create for you?
Russ Anderson
President and CEO
Briggs Freeman Sotheby’s International Realty
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