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How our famous white-glove way of doing things inspired something new

White Glove on Opening a DoorEach Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of February 9, 2024.




It is so nice to be thought of as the thoughtful brokerage.

I hear and see it every day, in what our agents do for our clients. Thoughtfulness is also why we’ve been expanding our core services to go far beyond helping our clients buy and sell. We now have a roster of top-drawer partners — vetted, all — in everything from renovations to mortgages. We call the whole package White Glove, and this is just some of what’s in it:

Strategic renovations and inspection repairs: We have partners who can help manage pre-sale renovations, paid for at closing, so that a home sells faster and for more. Another partner can offer a line of credit, so borrowers are liberated to set a budget rather than determining their needs upfront. We can connect our sellers to repair and maintenance services, following an inspection, with quick estimates and a dedicated manager to guide it all.

Title and mortgage services: We have partnered with the exceptional Momentous Title, which provides unbeatable title insurance and settlement services, and Select Lending Services, which is backed by one of the premier non-bank lenders in the nation and offers competitive rates and exclusive loan programs.

Property insurance: Our insurance partner uses industry-leading underwriters and benchmarking data to build property programs that help guard against any loss, big or small.

Even more: We have partners for home staging, home warranties, utilities connections, packing, moving, storage, relocation services, property-tax protesting and more.

We want to make it easy. Come see all the value that White Glove brings, at briggsfreeman.com/whiteglove.

Our agents always think of everything — and our partners do, too.


Russ Anderson

President and CEO

Briggs Freeman Sotheby’s International Realty


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