Each Friday, Russ Anderson, the president and CEO of Briggs Freeman Sotheby’s International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of November 10, 2023.
WHAT THE CEO SAYS
How is Thanksgiving already upon us? Not to mention the rapid-fire holidays that follow?
Time, indeed, does fly. And then here we are — about to be with friends and family for many doses of merriment together.
Among the many, many things our Briggs Freeman Sotheby’s International Realty agents are experts about, the importance of home — in every sense — is probably the most valuable one. That’s why I’m proud of our agents and our staff for reaching out all year long to help others who may not have a home, or who just need some help, period. Together, we work on everything from clothing and food drives to the Salvation Army Angel Tree gift drive. We call our year-round program Love Your Neighbors, and it’s funded by agents who voluntarily donate a percentage of every sales commission they receive, plus a corporate contribution we make. Come see who we’ve been able to help, at briggsfreeman.com/love.
Many of our agents and their Sotheby’s International Realty colleagues around the world also support New Story, the nonprofit that helps transform vulnerable living environments into communities of safe, sustainable, colorful homes. Global homelessness is expected to grow from 1.6 billion to three billion people by 2030, so New Story builds homes in communities where locals make less than $10 per day and where there is a lack of safe shelter, clean water, education and health services. Please come see what New Story is doing — it’s incredible — at newstoryhomes.org.
Enjoy every minute of this next big holiday, and all the ones to come.
President and CEO
Briggs Freeman Sotheby’s International Realty