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CEO Russ Anderson on the financial investment that comes with sunrises and s'mores

Each Friday, Russ Anderson, the CEO and president of Briggs Freeman Sotheby’s International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 27, 2023.




Imagine a haven that’s all yours — away from it all — one with views in every direction, that you could drive to, anytime, without setting foot in an airport.

Imagine that this place can be enjoyed by every generation in your family — including the ones to come — no matter what is happening in the world around us.

Imagine that this idyllic place is also a haven for your money — not only a place with potential tax benefits but also one of the safest bets there is when it comes to investing. Paul Sullivan, the former Wealth Matters columnist for The New York Times, agrees. He has written that “owning a ranch … has emerged as an alternative investment class.”

A ranch is all of this. And the possibilities are endless because ranches come in all sizes and types, from 2-acre weekend getaways to vast spreads that could be thousands of acres, with multiple lakes, multiple residences and wildlife galore.

Our remarkable team of agents who specialize in ranches and land has made these concepts a reality for a wide range of clients. Yes, they can demonstrate that ranches are a great way to enhance or create wealth. Yes, they can tell you all about the potential for oil, gas, minerals and wildlife. But what impresses me most, every day, is that they deeply understand the magic of the land — the connection to nature that comes from getting out of our cities and suburbs and getting under big skies and big thoughts.

Doesn’t that sound great right about now? Come see all the big possibilities waiting for you at briggsfreeman.com/ranch.


Russ Anderson

President and CEO

Briggs Freeman Sotheby’s International Realty




Painted Prairie Ranch, Celeste, Texas, represented by Tyler Thomas of the TT Ranch Group

Brazos River Ranch, Palo Pinto, Texas, represented by Harlan Ray and David Burgher of the Burgher-Ray Ranch Group

Gearhart Ranch, Fort Davis, Texas, sold by James Sammons III

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