Each Friday, Russ Anderson, the CEO and president of Briggs Freeman Sotheby’s International Realty writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 6, 2023.
WHAT THE CEO SAYS
A funny thing just happened at the office.
Our ace Marketing department — a team of career pros who create everything from advertising and communications to strategies and social media — just pulled together all the marketing perks that we offer our agents, all in one highly visual chart.
I was blown away. Seeing it all laid out really brought something home: An agent at Briggs Freeman Sotheby’s International Realty has advantages that don’t exist anywhere else.
Just a few examples?
The legacy and association of the Sotheby’s auction house, which has offered quality things and superb service since 1744 and counting. There is luxury, personality and emotion in that brand — and no other brokerages have it.
Our vast global network, now almost 27,000 Sotheby’s International Realty agents everywhere you can imagine.
The farthest digital reach in the real estate world, with almost 50 million visitors last year to sothebysrealty.com and our briggsfreeman.com, which is the No. 1 luxury real estate site in North Texas.
Our own social media — find us at @briggsfreeman — which outshines and outperforms all other local luxury brokerages.
Unmatched digital and print opportunities for properties, including the very best local, national and international websites, channels and publications you can imagine.
I could go on and on because the marketing advantages go on and on. I love that we offer our agents — and, in turn, our clients — so many benefits. But none of them compare to our agents themselves. Your trusted advisors. Your secret weapons. Every day, they combine the industry’s best tech, training and marketing with their own skills, instincts and intellect.
And, that gives you an advantage that doesn’t exist anywhere else.
CEO and president
Briggs Freeman Sotheby’s International Realty