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What happens when you put real estate's big thinkers in one room

Executives at Briggs Freeman SIREach Friday, the executives of Briggs Freeman Sotheby’s International Realty write about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is president Russ Anderson's letter of September 8, 2023.




I am inspired. I hope you will be, too.

I’ve just come out of some of the most informative and energizing meetings, full of ideas and strategies. Here in Dallas, we’ve been hosting CEOs and presidents from some of the brokerages in our Peerage Realty Partners family, plus corporate leaders who include Gavin Swartzman, president and CEO of Peerage Realty Partners, and Trevor Maunder, president and CEO of Peerage Capital Group.

Here’s the backstory: It has been almost two amazing years since Peerage Realty Partners formalized a substantial partnership interest in Briggs Freeman Sotheby’s International Realty. Peerage is a private-equity investor in the luxury real estate realm, especially top Sotheby’s International Realty affiliates like us: well-established firms with strong brands and equally strong reputations for offering their clients a luxury experience and trusted advice. As part of its holdings, Peerage now owns Sotheby’s International Realty affiliates in Canada, California, Florida, Illinois and more. Thanks to its strategic plan, Peerage Realty Partners has been ranked the eighth-largest brokerage in the U.S., with 7,500 best-in-class agents and employees in 275 offices and more than $52 billion in sales, annually.

So, when I tell you that these amazing minds got together for a few days of brainstorming, you can imagine that the energy was on full tilt. We talked about industry trends and refining our special tech stack for agents. We analyzed markets and set new benchmarks for measuring success. We planned our 2024 — and beyond.

(We did take some breaks, for a gourmet Mexican dinner in Dallas and a raucous rodeo in Fort Worth. When in Texas … .)

What does all this mean to you? Even more support for your favorite Briggs Freeman Sotheby’s International Realty agent and even more value for you. This unique partnership provides strategic input, capital, technology, operational expertise, marketing and more — all to enhance your experience with us, every time.

There is nothing like it. The industry is taking notice. I hope you do, too.


Russ Anderson


Briggs Freeman Sotheby’s International Realty


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