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President Russ Anderson on the thing that can open up a world of possibilities for you

Each Friday, the executives of Briggs Freeman Sotheby’s International Realty write about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is president Russ Anderson's letter of August 18, 2023.

FROM THE PRESIDENT'S POINT OF VIEW

Earlier this year, Sotheby’s International Realty announced its second-highest sales numbers, ever — $167 billion in global sales volume in 2022.

But, it’s been hard to translate how the macro-economic trends we’re seeing are impacting the value of any specific home.

Have you seen some recent headlines?

A recession is coming, but the housing market won’t trigger it.” —Bloomberg

Why isn’t the housing market behaving the way it’s supposed to?” —CNN

Housing market inventory is so tight that only one of the nation’s 100 largest markets saw a home price decline in May.” —Fortune

As long-standing market leaders, Sotheby’s International Realty has proven success, even in the toughest markets. You need someone who can succeed no matter the circumstances.

As part of our famous service to our clients, our agents offer the opportunity to review the value of a home, which is usually the most valuable asset a client owns.

Knowing that value can open up a world of possibilities.

Now, imagine that you decide to sell. When you list your home with us, you benefit from the unmatched prestige of Sotheby’s International Realty, gaining exclusive access to highly qualified global clientele. Plus, your home receives unparalleled exposure on sothebysrealty.com, the immersive website which attracted an outstanding 48 million visitors in 2022 alone. You also benefit from our great strength in public relations and social media. Sotheby’s International Realty is the No. 1 most profiled luxury real estate brand in the news and we have more than one million social media followers, not to mention our very popular YouTube channel.

Wherever you are in the world, our team of specialists here at home in North Texas and in 81 countries and territories is at your disposal to provide advice and market insight.

It would be a privilege to help you discover the value of your property, even if you’re not considering a move. Talk to any one of our agents at Briggs Freeman Sotheby’s International Realty. As it has been since 1960, we’re here to help.

And, maybe, to dream a little.

Russ Anderson

President

Briggs Freeman Sotheby’s International Realty

randerson@briggsfreeman.com

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