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At last: The essential guide to living in North Texas (even if you already do)

Each Friday, the executives of Briggs Freeman Sotheby’s International Realty write about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is CEO Robbie Briggs' letter of February 10, 2023.




We pride ourselves on giving you inside information and decision-making tools that no other brokerage can. After all, we’ve been known for that since 1960 and counting.

One little (but loaded) example of this is our unique relocation guide to Dallas and Fort Worth. We have it online and in print, and we call it Inside Texas. It is packed with both insight and practical tips about living in our one-of-a-kind region.

I can tell you that North Texas is hotter than ever. Folks continue to move here every day — literally by the hundreds — from California, Florida, New York, Illinois and everywhere. In fact, demographers project that North Texas will grow to 10 million people sometime in the 2030s, surpassing Chicago to become America’s third-largest metro area.

That proves what we’ve known all along: North Texas is one terrific place to live. We offer boundless job opportunities, a lot of house for the money, unending diversions and our warm and wonderful climate. (Except for hot July and August, but don’t tell the others.)

We’ve consolidated a lot of wisdom from our agents into Inside Texas: facts, trivia, must-know neighborhoods and must-try places. We’ve got the scoop on famous regional foods, cultural experiences, lake living, architectural styles, helpful services we offer, even guides to schools and medical facilities.

It’s so packed that I bet you’ll learn a few things even if you already live here. Do you know the seven hottest neighborhoods? Do you know which nearby lake has been called one of the best in the country for a certain group? Do you know which Dallas restaurant serves up a legendary dessert called the Chocolate Glob?

You will. Dig in at briggsfreeman.com/insidetexas, or ask a Briggs Freeman Sotheby’s International Realty agent for a copy. It covers Dallas, Fort Worth and beyond, so if you know of anyone headed this way, direct them to Inside Texas.

And, if they think the magazine is helpful, wait till they talk to one of our agents.


Robbie Briggs


Briggs Freeman Sotheby’s International Realty


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