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CEO Robbie Briggs on the essential guide to living in North Texas (even if you already do)

Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of October 28, 2022.




They’re definitely coming from California.

And, Florida. And, Houston, Boston, Austin, New York and Chicago.

The numbers prove what we’ve always known at our brokerage: North Texas is one terrific place to live. Dallas is now the ninth-largest city in the United States, with a population of 1.4 million and growing. Fort Worth is now the 12th-largest city, at almost 1 million and growing. And, hold on to your hat: A recent Rice University study says that demographers project that North Texas will reach 10 million people sometime in the 2030s — surpassing Chicago to become America’s third-largest metro area.

Yes, the word is out. Boundless job opportunities. A lot of house for the money. Our warm and wonderful climate. (Except for July and August, but don’t tell the others.)

While all of this is very exciting, it’s absolutely no surprise to the agents of Briggs Freeman Sotheby’s International Realty. The know every nook and cranny of this amazing metroplex, and why more than six million people now call it home.

For folks thinking about moving here — or who already know they are — we’ve gathered some of that unique insider information into a handy publication, in print and online. We call it Inside Texas, and it is loaded with facts, trivia, must-know neighborhoods and must-try places. We’ve got the scoop on famous regional foods, cultural experiences, lake living, architectural styles, helpful services we offer, even guides to schools and medical facilities.

Dig in at briggsfreeman.com/insidetexas. Come see what all of our agents know. Inside Texas is so packed with good stuff that I bet even the locals will learn a few things.


Robbie Briggs


Briggs Freeman Sotheby’s International Realty


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