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Luxury Real Estate

CEO Robbie Briggs: How disco dancing helps the world's finest real estate agents help you

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 23, 2022.

FROM MY PERSPECTIVE

As I write this, 800 agents from around the Sotheby’s International Realty global network are mixing it up in Austin, Texas. There may be disco dancing involved. And light-up cowboy hats.

But, the real [...]

CEO Robbie Briggs: Why experience can't be faked by a clever brokerage name or a buzzy tagline

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of September 16, 2022.

FROM MY PERSPECTIVE

If you have ever bought or sold a home with us — or ever will — there is something we include, without fail.

Excellence.

That’s a word that gets misused a lot, but I have some facts to back this up.

A hologram of Jane Goodall and 30-foot threads of hot glass: Ah, the arts in North Texas

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of August 12, 2022.

FROM MY PERSPECTIVE

I do a lot of bragging about our agents and our properties — for good reason.

But this week, I want to give kudos to the amazing museums we are so lucky to have in North Texas. From the finest works of art to [...]

Architectural Showdown: Ranch vs. Craftsman (and the backstory on both)

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When choosing the style of home you’re looking for, it’s important to explore all of your options. Though both Craftsman, also referred to as Bungalow, and Ranch homes may look similar to the untrained eye, there are significant differences you’d want to consider when evaluating them as a potential home option.

CEO Robbie Briggs: ‘There is a cooling-off coming, and you'll need to know what that means to you.'

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Each Friday, Robbie Briggs, CEO of Briggs Freeman Sotheby’s International Realty, writes about luxury, trends, business and more in the advertising pages of the Mansion section of The Wall Street Journal. Below is his letter of July 15, 2022.

FROM MY PERSPECTIVE

“Don’t worry. A crash isn’t coming.”

A senior economist said that in May about the housing market — and I agree. Yes, after two years of soaring sales, we are starting to see signs of moderation ahead, but [...]

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