At Briggs Freeman Sotheby’s International Realty, we understand the importance of having a world-class referral network to tap into. We were founded as a boutique firm in 1960, and we continue to provide that highly personalized service today — all while benefiting from the invaluable resources of the Sotheby’s International Realty global network. If you are an agent, we can’t stress enough how joining the world’s most highly regarded real estate referral network can help benefit your business. If you’re ready to take that business to the next level, keep reading.
What exactly is the Sotheby’s International Realty network?
The Sotheby’s International Realty network is a real estate network like no other. It spans 1,000 offices worldwide, across 77 countries and territories — with 25,000 sales associates who, together, generated a record $204 billion USD in sales in 2021 alone. As part of that network, our nearly 400 agents at Briggs Freeman Sotheby’s International Realty have achieved several consecutive years of multibillion-dollar sales across North Texas. Sotheby’s International Realty is a globally recognized network, and being a part of it tells your clients that you are in the business of brokering the most beautiful and unique luxury properties in your area — or anywhere they are dreaming of.
How do referrals work?
You already know that referrals are an essential component of your work as a real estate agent. Referrals can come from anywhere — clients or friends, for instance — but, as pointed out by Inman, your colleagues in real estate are often the very best source of referrals at your disposal. When you become a part of the Sotheby’s International Realty network, you immediately gain access to thousands of fellow agents spread out across the country and the world, who can help connect you to their clients who are looking to buy in your area, and vice versa. Referrals are always made to the highest standard, reflecting your clients’ expectations and those of the Sotheby’s International Realty brand.
3 main benefits of being with Sotheby’s International Realty
We are proud to be associated with the Sotheby’s International Realty brand, which was founded in 1976. That association has brought our brokerage and our agents unmatched opportunities over the years, especially when it comes to internal referrals and off-market sales. Here are just some of the reasons that joining our network is the best thing you can do for your business.
1. Growing your client base
Maximizing all the potential of the Sotheby’s International Realty can help you build up your client list and scale up your business. “My experience with referral networking has been amazing,” Inaky Strick, broker associate with Kuper Sotheby’s International Realty in Central and South Texas, told inman.com at the end of 2021. “Out of the 52 transactions I completed last year, I was able to track 25 percent of my business to referrals from the Sotheby’s International Realty network.” Being part of this network can help you gain new clients and greatly increase your earning potential.
2. Adding unparalleled brand recognition to your business
Anywhere you find yourself in the world, the name Sotheby’s will be associated with luxury and high standards. After all, the Sotheby’s auction house has been uniting collectors with world-class works of art — and now much more — since 1744. By associating yourself with this network, you will instantly attract the respect and trust of both existing and potential clients. (“I attribute most of my success to being part of such a well-known and respected brand,” Strick told Inman.) What’s more, as a Sotheby’s International Realty agent, you can connect your clients to appraisal and valuation services for items including jewelry, fine art, wine and more.
3. Making invaluable connections
Having access to a strong professional network is important in any business, but it makes a measurable difference in real estate. Connecting directly with agents from around the country and the world can help you better understand your own market and other markets where your clients might want to buy — and it can provide countless other learning opportunities for you. Making personal connections with people you might not have met otherwise will almost certainly enrich your life and career.
Join us. There is nothing like being a part of the Sotheby’s International Realty network. Find more information here, and stay in touch by joining us.