People & Places

Frisco Essential: Why They’re Moving to That North Texas Hot Spot

sports and living in frisco tx

Over the years, Frisco has grown tremendously in popularity, especially as major international corporations move their headquarters to the region north of Dallas. The fondness for the city of just under 200,000 residents can also be attributed to the high quality of life; an abundance of leisure activities and recreation options; and the ability to get a little more bang for your real estate buck than for similar homes within the Dallas city limits. Prices have been slowly ticking up, to be sure, but you can still find a dream home for a lot less: The average price per square foot right now is about $164 where many Dallas neighborhoods ring up at more than $300. And the team at Briggs Freeman Sotheby’s International Realty — especially its agents based in the brokerage’s office in nearby Plano — will be with you every step of the way, to find you exactly what you want and need.

If you’re planning a move to North Texas, or looking to relocate from somewhere else within the Dallas-Fort Worth metropolitan area, this handy guide will break down a few of the many reasons why Frisco continues to collect best-of accolades, including the Best Place to Live in America (Money,2018).


what homes are like living in frisco tx

Several unique neighborhoods offer Frisco residents their own corner of utopia, whether you’re in the market for a home around $300,000 or north of $6 million. Standout properties can be found to fit your every need — especially in the prestigious areas of Starwood, Newman Village, Chapel Creek, Stonebriar Creek Estates, the Villages of Stonebriar Park, the Lakes on Legacy and Lexington Country. The agents based in the North office of Briggs Freeman Sotheby’s International Realty7301 Lone Star Drive, Suite A-115, in Plano — are the experts in all the top areas of Frisco. They can tell you about each one, and find great homes there.


Frisco families with school-age children already know the secret: The number of exemplary schools here simply can’t be beat. Per SchoolDigger, of 74 public elementary, middle and high schools in the Frisco Independent School District, a full 46 have five-star ratings. That puts it among the highest in the state for percentage of five-star education.

Proximity to Dallas

When traffic’s on your side, which it can be more often than you’d guess, getting into downtown Dallas can be a relatively quick 25-minute commute. When you’re looking to travel, you’re almost equal distance and 20 minutes from both DFW Airport (home to Dallas-based American Airlines) and Dallas Love Field (home to Dallas-based Southwest Airlines).


living in frisco tx near cowboys stadium

Nicknamed (and well-branded) as Sports City USA, Frisco offers fans of several sports everything they want, right in their own backyard. The Dallas Cowboys (NFL) and Dallas Stars (NHL) practice here. And FC Dallas (MLS), Frisco Roughriders (MiLB) and Texas Legends (NBA G League) all play here. Another exciting development is that PGA of America is in the process of moving its headquarters here from Florida. So, if you like to cheer on a local team, chow down on hot dogs and build memories with friends and family over a sporting event, Frisco has you covered. And if you have a budding athlete in the family, another “best” accolade Frisco has received is “Best Place to Raise an Athlete” (Men’s Journal, 2011). 


Live theater, public art and a handful of outside-the-box museums ensure that culture shines bright in Frisco. Several spas will ensure you’re properly pampered. And a variety of exciting indoor adventures await from skydiving and rock-climbing to bowling, laser tag and arcade games.

Restaurants and bars

It used to be standard practice for chefs to open flagship restaurants in Dallas, but more and more restaurateurs have set their sights northward to open Frisco establishments. Many eateries and watering holes you will only find in Frisco — and will definitely want to make repeat visits to. So if you’ve got a craving, head out for maki rolls galore at Sushi Marquee, delectable steaks at Dee Lincoln Prime, a game-themed night at Nerdvana, coffee drinks at The Aussie Grind, never-ending meats at EG Steak Brazilian Steakhouse, breakfast delights at The Nest Cafe, scratch-made comfort food at Didi’s Downtown or a romantic night at the longest-running family-owned and -operated restaurant in Frisco, Randy’s Steakhouse. But surely you’ll discover some favorite haunts of your own.


shopping and living in frisco tx

If you love to use Allen wrenches, you’re in luck. IKEA and its famous Swedish meatballs (and furniture) can be found right here in Frisco. Or if you want to visit a variety of retailers in one trip, Stonebriar Centre offers the brands you know and love, as well as some local finds, in a traditional indoor mall setting. In addition to local outposts of Dallas-Fort Worth favorites and national chains, you’ll discover plenty of Frisco-only gems. Of course, you’ll definitely want to make the Rail District a priority on your shopping list, thanks to dozens of fantastic mom-and-pop boutiques. 

The great outdoors

parks to know while living in frisco tx

Totaling a whopping 1,300 acres throughout the city, 40 different sites offer residents and visitors access to parks, hiking and biking. In Frisco, you’re also close to Lake Lewisville, one of the largest lakes in North Texas, spanning 29,000 acres with more than 233 miles of shoreline. There you can fish, boat, swim, camp, or simply relax on the sand and listen to the gentle lapping of the waves.

As with all things North Texas — from Fort Worth to Dallas and every town, city and neighborhood in between — a Briggs Freeman Sotheby’s International Realty agent is your ultimate guide to the good life!

CEO Robbie Briggs: ‘These are world-class agents who just happen to call North Texas home’

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