Management Team

Our management team combines extraordinary experience, knowledge and passion to do the best for our agents and our clients. We believe in supporting and developing our sales team so that it has all the resources and tools it needs to delight its clients. We believe in investing in cutting-edge and robust marketing in print, digital and social media so that our agents and clients benefit from the power we have developed. We believe in supporting the communities where we operate through sponsorships of multiple non-profit organizations and events. We expect the best from ourselves to deliver the best.

      
     Robert M. Briggs    |    Mike McMahon  |     Gene Taylor        |     Ellen Sedeno     

Robbie Briggs
President and CEO

Robbie Briggs translated a master's degree in architecture from Tulane University into the natural venue of real estate. His understanding of design, structure and spatial potential combined with integrity and business acumen has served him well in sales since 1980. Now President and CEO of Briggs Freeman Sotheby's International Realty, he is the second generation to give the Briggs name to one of the leading brokerage firms in Dallas for quality residential property.

Robbie, his wife, Nancy, and their two youngest daughters lived in Beijing, China, for almost three years. China offered opportunities for growth for the entire Briggs family, both personally and professionally. He continued as a chief executive overseas, whose dedication to Dallas remained uninterrupted through his continued service to his firm as well as to various educational and non-profit boards.

He is a strong believer in supporting the community and has become well known in the public and private sectors. Over the years he has been chairman of the Presbyterian Hospital Foundation, the Juvenile Diabetes Foundation and The Cambridge School of Dallas Board. He also has served on the boards of the Hockaday School, the Park Cities YMCA, the Chemical Awareness Council and on the Tartan board for Scottish Rite Hospital. Briggs served as HPISD Dad's Club President and on fundraising committees for his alma mater, St. Mark's School of Texas. He and Nancy are active participants at Reunion Church, a multinational non-denominational body located in Downtown Dallas that is committed to urban outreach toward the minimalized and homeless community in the city.

Mike McMahon
Chief Operating Officer

Mike McMahon holds an M.B.A. and B.B.A. from the University of Texas at Austin. His career has included senior-level executive experience in operating companies, financial service companies and non-profit organizations. He also has purchased at-risk companies and turned them around. For one company, he grew sales from $7 million to $20 million in four years.

He was a former top producer and Senior Vice President for the firm and currently serves as the company's COO.

Mike is actively involved in leadership in his church and is a member of CEO Netweavers, an organization of executive-level businessmen who seek to transform business and enrich lives through servant leadership.

Gene Taylor
Executive Vice President
Director of Sales and Agent Development

In Gene Taylor's leadership role at Briggs Freeman Sotheby's, he brings strategy and innovation to the selling and negotiations process. His working style involves directly interfacing with agents, whom he inspires and motivates so their business will grow. Taylor also is known for creating an office environment where every agent is the best that he/she can be. His ultimate goal is to ensure that clients receive extraordinary service.

Taylor's commitment to the industry is exemplified by his extensive involvement in the MetroTex Association of Realtors. Rising through the Government Affairs and TREPAC Committees to the Board of Directors, he was named President of the Association in 1998. Gene holds the unique honor of receiving the Association's two highest awards: The Lois Hair Bernays Award as Salesperson of the Year and the Easterwood Cup as Realtor of the Year. A graduate of Leadership MetroTex, Gene continues to be involved with the Government Affairs Committee.

Ellen Sterner Sedeño
Executive Vice President of Marketing

Ellen has had a wide-ranging career in Communications and Marketing. She has translated that wealth of experience into true innovation and power for the marketing strategy of Briggs Freeman Sotheby´s International Realty. The firm is known for its impactful, visually elegant and beautiful advertising. Ellen has placed the firm at the forefront of the latest in print, digital and social media.

A graduate of Kansas State University, she had her own firm, Sterner Sedeño Communications, and did work for Wake Forest University, the Meadow's Museum and the city of Fort Worth's Economic Development office. She also was Executive Director of Marketing and Communications at Southern Methodist University.